Over 17 years working in agencies, in-house teams and as a Freelance PPC Manager. My clients get direct, personal attention — no middlemen, no empty promises.
Google Partner · Diagnosis in 24–48h · No long-term lock-ins
Iván Capacete — PPC Consultant
Available · Response within 24–48h
Platforms I work with
Google Ads
Search · Shopping · Display · YouTube
Meta Ads
Facebook · Instagram
Microsoft Ads
Search · Shopping
LinkedIn Ads
Sponsored Content · Lead Gen · Video
ChatGPT Ads
SoonComing soon in Spain
Services
Platforms automate bids and targeting. But they can't decide which campaigns to run, on which platforms, with what budget, or for what business goals. That's where I come in.
Full campaign management on Google Ads, Meta Ads, Microsoft Ads and LinkedIn Ads. Strategy, setup, optimisation and monthly reporting.
I review your account in detail — structure, keywords, tracking, bids and performance. You get a written report with everything that needs fixing.
1:1 session to review your campaigns, solve specific problems or validate your strategy. Direct with the expert.
1:1 sessions to learn how to manage Google Ads on your own real account. Adapted to your level and goals.
Why work with me
Google and Meta now automate bids, targeting and ad formats. AI handles more and more of the tactical work.
But AI can't set your business goals, decide how to split your budget, or know when to scale and when to stop. That's still a human job — and that's what I do.
What I focus on
Campaign strategy
Which channels, which audiences, which messages make sense for your business.
Account structure
Clean, scalable campaign and ad group structure that's easy to manage.
Reading data
Understanding what's working, what's wasting money, and what to do next.
Budget decisions
When to increase spend, when to pause, and how to get more from your budget.
About me
I started in PPC in 2009 — in agencies, then in-house teams, and since 2014 as a freelance consultant under the PPCMANAGER brand.
I've managed over €10M in ad spend across Google Ads, Meta Ads, Microsoft Ads and LinkedIn Ads for businesses in retail, healthcare, legal, SaaS, education and more.
17+
Years in PPC
€10M+
Ad spend managed
4
Active platforms
Google Partner Premier
Certified
17+ years experience
Agency & in-house
Based in Valencia, Spain
Remote worldwide
€10M+ in ad spend
Managed
Free initial review to check the state of your campaigns and find opportunities to improve.