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Services · Google Ads Audit

Google Ads Audit:
find out where your
budget is going

Most Google Ads accounts have problems you can't see at first glance. Poor structure, irrelevant keywords, broken tracking or bids that work against the business.

A proper audit tells you exactly what's wrong, why, and what to change to improve performance.

Request an auditWhatsApp
Detailed written reportDiagnosis in 24–48hNo commitment required

Signs your account needs an audit

You haven't checked the real search terms report in over 3 months

Your cost per conversion keeps going up for no clear reason

You have active campaigns but don't know exactly what triggers them

You switched agency or manager and nobody explained what's inside

You're not sure if your conversion tracking is working properly

Your ROAS doesn't match the actual revenue you see in your business

You're using Performance Max but have no idea what it's doing

You want to scale your budget but don't trust what's in the account

What I check in your account

The audit covers every level: technical setup, campaign structure, keywords, ads, tracking and performance.

01Account structure
  • Campaign and ad group organisation
  • Network segmentation (Search, Display, Shopping, YouTube)
  • Geographic and time targeting
  • Budgets and bidding strategies
02Keywords & search terms
  • Match type analysis and reach impact
  • Real search terms report review
  • Irrelevant keywords wasting budget
  • Negative keyword lists: coverage and gaps
03Ads & creatives
  • Quality and relevance of search ads (RSA)
  • Ad assets: extensions active and well configured
  • Ad-to-landing-page consistency
  • A/B tests and ad variants in use
04Conversion tracking
  • Conversions correctly configured
  • Duplicate or misattributed conversions
  • Attribution model in use
  • Tag verification with Google Tag Manager
05Bidding & automation
  • Bidding strategy vs business goals
  • Smart Bidding performance if active
  • Enough conversion data for the algorithm
  • Device, location and time bid adjustments
06Audiences & targeting
  • Remarketing lists with enough traffic
  • Observation vs targeting audiences
  • Customer Match and similar audiences
  • Audience exclusions to avoid wasted impressions
07Landing pages
  • Search-to-ad-to-landing relevance
  • Mobile and desktop load speed
  • Clear CTA aligned with campaign goal
  • User experience: forms, friction and conversion rate
08Performance & reports
  • Key metrics: CPC, CTR, CVR, CPA, ROAS
  • Impression share — lost to rank or budget
  • Performance trends over the last 3–6 months
  • Campaigns, groups or keywords draining budget

How it works

1

Get in touch

Fill in the form or message me on WhatsApp. I'll reply within 24–48h.

2

Account access

You give me read-only access to your Google Ads account. I don't touch anything — I just analyse.

3

Analysis

I go through every point on the audit checklist. This takes 3–5 days depending on account size.

4

Report + call

You get a detailed written report with every issue found and recommendations to fix them. Includes a presentation call.

Want to know what's wrong with your account?

Fill in the form and I'll get back to you within 24–48h to explain the process and next steps.

Request an auditWhatsApp