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● About me

Iván Capacete
Freelance PPC Manager

17+ years managing PPC campaigns — in agencies, in-house teams and as a freelance consultant. Over €10M in ad spend managed.

Google Partner€10M+ managedBased in Valencia, Spain
Iván Capacete — Freelance PPC Manager
Specialisation

What I do

PPC strategy and planning
Google Ads campaign optimisation
Scaling campaigns profitably
Custom reporting dashboards
Meta Ads and Microsoft Ads campaigns
LinkedIn Ads for B2B
Career

17+ years in PPC

2008

Project Web Manager · Sercom Informática

Feb 2008 – Nov 2010 · 2 years 10 months·Barcelona

Web project management and first steps in digital marketing. Technical foundation for later specialising in paid advertising.

2011

PPC Specialist · Webpilots España

Mar 2011 – Mar 2012 · 1 year·Barcelona

First 100% PPC role. Google Ads campaign management in a specialist agency for clients across different sectors.

2012

PPC Manager · ClinicPoint

Jan 2012 – Dec 2013 · 2 years·Barcelona

In-house PPC management for a leading private medical booking platform. Direct exposure to business goals and real performance pressure.

2014

Freelance PPC Manager · PPCMANAGER

Jul 2014 – Present · 11+ years·Valencia · Remote

Google Ads, Meta Ads, Microsoft Ads and LinkedIn Ads. PPC consulting, advanced audits, full monthly management, strategy, dynamic reporting and white-label work for digital agencies.

Certifications

Professional credentials

Google Partner Premier 2023Microsoft Advertising Search Certification

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