Google Ads
The widest-reach search advertising platform
Google Ads permite llegar a usuarios en el momento exacto en que buscan un producto o servicio. Es la central platform in most PPC strategies for its direct purchase intent and targeting capability.
Strategic role
Captura de demanda existente. Ideal para empresas que quieren appear when someone is already searching for what you offer.
Formatos disponibles
Search Ads
Anuncios dext ads in Google search results. They appear when someone busca palabras clave relacionadas related to your business. The most direct format to capture existing demand.
Shopping Ads
Anuncios de producto con imagen, precio y nombre de tienda. Ideal for ecommerce with a product catalogue. They appear at the top of search results.
Display Ads
Banners visuales en millones de sitios web de la red de display de Google. Útiles para remarketing, notoriedad de marand reach audiences who don't know you yet.
YouTube Ads
Video ads before, during or after YouTube content. Ideal for branding, demand generation and broad audiences with high visual impact.
Performance Max
Automated campaign combining all channels of Google (Search, Display, YouTube, Gmail, Maps) in a single campaign. AI-optimised to maximise conversions based on the defined objective.
Meta Ads
Advertising on Facebook, Instagram and the Meta network
Meta Ads allows audience targeting by interests, behaviours and demographics with great precision. It's especially effective for generating demand and running remarketing on Facebook, Instagram and other Meta platforms.
Strategic role
Demand generation and remarketing. Ideal for reaching audiences who don't know you yet or for re-engaging people who already visited your site.
Formatos disponibles
Feed Ads
Native ads in the Facebook and Instagram feed. Versatile format with image, video or carousel. High visibility in users' daily scroll.
Stories Ads
Full-screen ads in Instagram and Facebook Stories. High visual impact and immersive format. Ideal for direct messages and clear calls to action.
Reels Ads
Short video ads within Instagram Reels. High-reach format with great organic visibility. Very effective for reaching new audiences.
Remarketing
Re-engage users who have already visited your site or interacted with your brand. Significantly increases conversion rate by targeting already-qualified audiences.
Microsoft Ads
Advertising on Bing and the Microsoft network
Microsoft Ads (formerly Bing Ads) lets you reach users on Bing search and the Microsoft network. Although it has lower volume than Google, it offers less competition and lower cost per click in many sectors.
Strategic role
Strategic complement to Google Ads. Captures additional traffic with less competition and lower cost, especially in B2B sectors and desktop users.
Formatos disponibles
Search Ads
Text ads in Bing search results. Same mechanics as Google Search with less competition and lower CPC. Ideal to complement your Google Ads strategy.
Shopping Ads
Product listing ads on Bing Shopping. Ideal complement for ecommerce businesses already using Google Shopping. Generates additional sales with lower investment.
ChatGPT Ads
ChatGPT Ads is the new OpenAI advertising platform, launched in February 2026 in the US and expanding to new markets. Ads appear contextually below chatbot responses, clearly labelled as sponsored content. With over 800 million weekly active users, it represents the biggest shift in digital advertising since the rise of Google Ads. A unique opportunity to reach audiences at the exact moment they are searching for solutions.
Coming soon in Spain. ChatGPT Ads launched in the US in February 2026 and is expanding to new markets. As soon as it is available in Spain, I will offer management from day one.
Strategic role
Maximum impact at the moment of highest intent: when the user is already searching for a solution and receives an AI response. Ideal for brands that want to reach audiences in the research and decision-making phase.
Formatos disponibles
Sponsored Responses
Contextual ads that appear below ChatGPT responses, labelled as sponsored content. Highly relevant to the user's conversation context.
Contextual Targeting
Targeting based on the current conversation context and chat history. No personal data shared with advertisers — only aggregated performance data.
CPC & CPM
Bidding system with cost per click (CPC) and cost per thousand impressions (CPM). Ads Manager with impression, click, CTR and conversion reports.
LinkedIn Ads
LinkedIn Ads is the leading advertising platform for B2B environments. It allows targeting by job title, industry, company size, seniority and professional skills. The most precise option for reaching business decision-makers, buying teams and technical profiles.
Strategic role
B2B lead generation and professional branding. Ideal for businesses that sell to other businesses, offer services to professionals or need to reach profiles with decision-making power.
Formatos disponibles
Sponsored Content
Native ads in the LinkedIn feed. Support single image, carousel or video. Ideal for valuable content, case studies and launches in a professional environment.
Message Ads
Direct messages to the LinkedIn inbox of your prospects. High open rate. Ideal for event invitations, demos or direct proposals to decision-makers.
Lead Gen Forms
Native forms that auto-fill with the user's profile data. They eliminate friction in lead capture and increase conversion rates in B2B campaigns.
Dynamic Ads
Ads automatically personalised with the user's name, photo and job title. Available in Follower Ads, Spotlight Ads and Job Ads formats.
Text Ads
Text ads in the sidebar column. Low-cost format ideal for remarketing or complementing other campaigns with a tighter budget.
Video Ads
Sponsored videos in the feed. Ideal for branding, product explanation or testimonials. High impact in consideration and awareness phases.
Conversation Ads
Interactive messages with multiple response options that guide the user through a personalised flow. They increase engagement and allow message segmentation.
Event Ads
Ads to promote events: webinars, conferences, workshops. They show date, description and attendance button directly in the feed.
Which platforms fit your strategy?
Every business needs the right combination of platforms based on their goal, sector and budget. I analyse your situation and recommend the most suitable platforms.