Quick answers to the most common questions about PPC and Google Ads.
PPC stands for Pay-Per-Click. It refers to paid advertising campaigns where you only pay when someone clicks on your ad. The most common platforms are Google Ads, Meta Ads (Facebook and Instagram), Microsoft Ads (Bing) and LinkedIn Ads.
A freelance PPC manager handles everything related to your paid advertising campaigns — strategy, setup, day-to-day optimisation and reporting. The difference with an agency is that you work directly with one person, not a team of different people.
Pricing depends on the ad spend and platforms involved. I work with a fixed monthly fee plus a percentage of the managed budget. The minimum engagement is 3 months.
You can start getting clicks from day one. However, meaningful results — stable cost per conversion, reliable ROAS — typically take 2–3 months. This is the time needed to gather data, test and optimise.
Yes. I work remotely with clients across Spain and internationally. Language is not a barrier — I work in both Spanish and English.
Access to your Google Ads Manager Account ID (not direct invitations), plus Google Tag Manager, Google Search Console and Google Analytics if available. I'll guide you through the process.
An audit is a detailed review of your Google Ads account — structure, keywords, tracking, bids and performance. You get a written report with everything that needs fixing and specific recommendations.
Management means I run your campaigns every day on an ongoing basis. Consulting is a one-off 60-minute session where we review a specific problem or question together.
It depends on the situation. Very small budgets (under €500/month) are often not enough to get meaningful data from Google Ads. I can advise on whether it makes sense to invest in paid ads at your current stage.
Google Ads (Search, Shopping, Display, YouTube, Performance Max), Meta Ads (Facebook and Instagram), Microsoft Ads (Bing) and LinkedIn Ads. I'm also following ChatGPT Ads closely as it expands to new markets.
Still have questions?