Answers to the most common questions about PPC consulting, Google Ads management, Meta Ads, suspended accounts and more.
A PPC consultant manages and optimises pay-per-click advertising campaigns on platforms like Google Ads, Meta Ads or Microsoft Ads. This includes the initial strategy, technical setup, keyword selection, audience creation, bid optimisation and ongoing results analysis. Unlike an agency, a freelance consultant works directly on your account without delegating to third parties.
When you want direct communication with the person managing your campaigns. Agencies often assign an account manager who isn't the one actually working on your account. With a freelance consultant, the person you talk to is the person running your campaigns.
We start with an initial review to understand your situation, active platforms and goals. From there, I propose the most suitable service and if there's agreement, we define the scope, access and start date.
The cost depends on the scope of the service, the platforms and the managed budget. I work with a fixed monthly fee plus a percentage of the managed spend. The minimum initial commitment is 3 months.
From day one you can have traffic and impressions. But stable results — predictable cost per conversion, reliable ROAS — usually need 2 to 3 months of continuous optimisation for the algorithm to learn and campaigns to mature.
Yes. I work remotely with clients in Spain and other countries. Language is not a barrier: I work in Spanish and English.
An audit is an in-depth technical review of your Google Ads account. It identifies structural errors, tracking issues, budget waste and improvement opportunities. It is the recommended first step before scaling any campaign.
Yes. The audit is an independent service. Many clients use it to get a second opinion on their current agency's work or to understand the real state of their campaigns before making a decision.
I request access through Google Ads Manager Account (MCC) — you share your account ID, never passwords. I also request read access to Google Analytics, Google Tag Manager and Search Console.
Performance Max is Google's automated campaign type that runs across all channels (Search, Shopping, Display, YouTube, Gmail and Maps) with a single conversion goal. It works well when you have enough conversion data and clear tracking. If you're just starting out or have little data, it can waste budget. It needs proper setup and ongoing monitoring.
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